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Northwind Summer Showcase — Live

Northwind Summer Showcase — Live

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Live since August 1, 2026, 3:04 amUpdated

Live coverage of Northwind’s Summer Showcase keynote — new hardware, a revamped developer platform, and pricing, as it happens. All updates are Eastern time.

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Maya ChenPinnedKey

What you need to know

Northwind’s Summer Showcase is under way. We’re expecting a new flagship device, an updated developer platform, and pricing news. This post stays pinned at the top — scroll down for live updates.

  • The keynote runs about 90 minutes.
  • Reveals are embargoed until they hit the stage.
  • Hands-on impressions to follow.
Maya Chen

And that’s a wrap. Ellison closes with a thank-you and a teaser: “We’ll see you in the fall.” Full hands-on coverage and analysis to come — thanks for following along.

Devon Brooks

One question we still don’t have an answer to: whether the trade-in credit applies to devices bought outside the US. We’ve asked and will update here.

Maya ChenKey

Availability and pricing, recap

  • Aura flagship — from $899, pre-orders Friday, ships next month.
  • Northwind Build — free tier today, paid plans from $19/month.
  • Trade-in credit available at launch.
Priya Raman

The room reacted most to the free tier — audible cheers. Social is lighting up with the same word: “finally.”

Maya Chen

The free tier, in Northwind’s own words:

  • Unlimited private projects
  • Two concurrent build workers
  • Bring your own model keys, no per-seat charge
  • Paid plans start at $19 a month
Maya ChenKey

A new developer platform

Second big reveal: Northwind Build, a revamped developer platform with first-party AI tooling and — notably — a generous free tier. Ellison says it’s “bring-your-own-model” friendly.

Priya Raman

Short break in the run of announcements — a customer video is playing. Back in a minute with the developer news.

Devon BrooksKey

Hands-on: first impressions

I got two minutes with the Aura backstage. It’s noticeably lighter than the last generation, the new display is genuinely bright, and the hinge feels reassuringly solid.

Devon Brooks

Worth noting for anyone tracking the supply story: Ellison says the Aura is built on the same line as last year’s model, which is why they can promise next-month shipping at all.

Maya Chen

Pricing is on screen: the Aura starts at $899, with pre-orders opening Friday and units shipping next month.

Priya Raman

Over to you. Quick poll while the demo rolls — which reveal has you most excited so far?

Which reveal has you most excited?

306 votes

Maya Chen
“We didn’t just make it faster. We made it disappear into your workflow.”

— Dana Ellison, on the Aura’s redesigned interface.

Devon Brooks
The Northwind Aura on stage

The Aura on stage, in the one color they haven’t shown in any teaser.

Maya ChenKey

Meet the Northwind Aura

First reveal: the Aura, Northwind’s new flagship. Ellison is calling it “the fastest thing we’ve ever built,” with a redesigned chassis and all-day battery.

Maya Chen

Lights down. Northwind CEO Dana Ellison walks on to a standing ovation. “Thanks for being here — we’ve got a lot to show you,” she opens.

Priya Raman

Doors are open and the hall is filling fast. The countdown clock on the main screen just ticked under five minutes.

Start of coverage 08/01/2026